The consumption of fresh organic food : premium pricing and the predictors of willingness to pay

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Autor(es): dc.contributorUniversity of Brasília, Department of Business Administration-
Autor(es): dc.contributorUniversity of Brasília, Department of Business Administration-
Autor(es): dc.contributorUniversity of Brasília, Department of Business Administration-
Autor(es): dc.contributorUniversity of Brasília, Department of Business Administration-
Autor(es): dc.contributorUniversity of Brasília, Department of Business Administration-
Autor(es): dc.creatorWatanabe, Eluiza Alberto de Morais-
Autor(es): dc.creatorAlfinito, Solange-
Autor(es): dc.creatorCastelo Branco, Thaíssa Velloso-
Autor(es): dc.creatorRaposo, Caroline Felix-
Autor(es): dc.creatorBarros, Marina Athayde-
Data de aceite: dc.date.accessioned2024-10-23T15:25:07Z-
Data de disponibilização: dc.date.available2024-10-23T15:25:07Z-
Data de envio: dc.date.issued2023-10-16-
Data de envio: dc.date.issued2023-10-16-
Data de envio: dc.date.issued2023-03-03-
Fonte completa do material: dc.identifierhttp://repositorio2.unb.br/jspui/handle/10482/46695-
Fonte completa do material: dc.identifierhttps://doi.org/10.1080/10454446.2023.2185118-
Fonte completa do material: dc.identifierhttps://orcid.org/0000-0001-5065-9266-
Fonte completa do material: dc.identifierhttps://orcid.org/0000-0001-6235-7564-
Fonte completa do material: dc.identifierhttps://orcid.org/0000-0001-5430-3195-
Fonte completa do material: dc.identifierhttps://orcid.org/0000-0001-6619-9698-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/882542-
Descrição: dc.descriptionThe paper presents three studies. Study 1 identified the price charged by retailers for different types of organic produce, comparing the prices of organic and non-organic food. Studies 2 and 3 analyzed the predictors of the willingness to pay. Study 2 focused on the role of socioeconomic status, trust, health concerns, and environmental concerns. Study 3 tested the importance of the place of purchase and of labeling. The studies surveyed 917 consumers in total. The results showed that retailers charged a premium price for organic food. Most consumers are prepared to pay a premium of between 5% and 10%. Income and the presence of organic labeling are significant predictors of willingness to pay, while environmental concerns and the place of purchase are not. The results can contribute to the decision-making and the expansion of the studies about WTP for organic food in the Brazilian context, paving further studies.-
Descrição: dc.descriptionFaculdade de Economia, Administração, Contabilidade e Gestão de Políticas Públicas (FACE)-
Descrição: dc.descriptionDepartamento de Administração (FACE ADM)-
Idioma: dc.languageen-
Publicador: dc.publisherTaylor & Francis-
Relação: dc.relationhttps://www.tandfonline.com/doi/full/10.1080/10454446.2023.2185118-
Direitos: dc.rightsAcesso Restrito-
Palavras-chave: dc.subjectProdutos naturais-
Palavras-chave: dc.subjectVarejo-
Palavras-chave: dc.subjectConsumidor-
Título: dc.titleThe consumption of fresh organic food : premium pricing and the predictors of willingness to pay-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional – UNB

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