Productive consumption changing market dynamics : a study in Brazilian DIY cosmetics.

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorMorais, Isabela Carvalho de-
Autor(es): dc.creatorBrito, Eliane Pereira Zamith-
Autor(es): dc.creatorQuintão, Ronan Torres-
Data de aceite: dc.date.accessioned2022-02-21T19:57:53Z-
Data de disponibilização: dc.date.available2022-02-21T19:57:53Z-
Data de envio: dc.date.issued2020-10-29-
Data de envio: dc.date.issued2020-10-29-
Data de envio: dc.date.issued2019-
Fonte completa do material: dc.identifierhttp://www.repositorio.ufop.br/handle/123456789/12912-
Fonte completa do material: dc.identifierhttps://www.tandfonline.com/doi/full/10.1080/10978526.2018.1547642-
Fonte completa do material: dc.identifierhttps://doi.org/10.1080/10978526.2018.1547642-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/650290-
Descrição: dc.descriptionAlthough several studies have discussed from various perspectives the market-change dynamics of consumption and how consumers impact them, only a few have looked at consumers who act as producers themselves and how they affect the market with their self-production practices. Using data from netnography, participant observation, introspection, and in-depth interviews, this study aims to understand the strategies used by the consumers of DIY (do-it-yourself) cosmetics, which affect the market dynamics and foster a specific market apart from mainstream. We identified three approaches: the strategies such consumers use to make their products; the sharing of consumption experiences; and the disclosure of these products and practices, thereby legitimating them.-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Direitos: dc.rightsrestrito-
Palavras-chave: dc.subjectMarket change dynamics-
Palavras-chave: dc.subjectCraft-
Palavras-chave: dc.subjectNetnography-
Título: dc.titleProductive consumption changing market dynamics : a study in Brazilian DIY cosmetics.-
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