The influence of human values on holiday destination choice in Australia and Brazil

Registro completo de metadados
Autor(es): dc.creatorTorres, Claudio Vaz-
Autor(es): dc.creatorPérez-Nebra, Amalia Raquel-
Data de aceite:
Data de disponibilização:
Data de envio:
Data de envio:
Data de envio:
Fonte completa do material: dc.identifier
Fonte completa do material: dc.identifier
Fonte: dc.identifier.uri
Descrição: dc.descriptionAllen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Publicador: dc.publisherANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração-
Direitos: dc.rightsAcesso Aberto-
Palavras-chave: dc.subjectconsumer behavior-
Palavras-chave: dc.subjectdestination choice-
Palavras-chave: dc.subjecthuman values-
Palavras-chave: dc.subjectproduct judgment and meaning-
Palavras-chave: dc.subjecttwo-route model-
Título: dc.titleThe influence of human values on holiday destination choice in Australia and Brazil-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:UNB

Não existem arquivos associados a este item.