A linguagem midiática em sala de aula

Abstract

This research had as thematic the pedagogical work of media language, through advertisements, in Portuguese Language classes, specifically in a 8th grade class of a state college in the city of Terra Rica, state of Paraná. In a society in constant technological transformations, it’s very important to consider the role that the media practice in people’s life, in the specific case, to analyze the influence that the publicity practices in adolescent’s life. The advertising images, despite of being creative and funny, present several persuasion strategies that are used to coerce unconsciously the reader or consumer, making thereby he/she doesn’t percept that is being influenced. The adolescence is a period of discoveries and formation of the solid bases that will guide the social and citizen practicing, and because of that, the use of media language in class can contribute a lot for the development of the critical and reflexive sense of the social reality, once that the students generally can´t realize the strategies placed that aim holding the attention and induce the unnecessary consumption. To become possible to know the object of study and the subject that it is directed, in a first moment the research was bibliographical, searching in the literature theories about discourse analysis, media discourse, the persuasion strategies, the relation between media and society, the contextualization of young culture and the importance of using the advertisements as a pedagogical material. In a second moment, the research configured a field research, through the application of a questionnaire with the students, which aimed draw a picture of how is the student’s impression in relation to the theme, the consumer behavior and how the theme is being approached inside the school. Based on the collected data, it was prepared an activity of discussion in class, that showed two advertisements about smoking and objectified to develop in the students the reflection and knowledge applied about the strategies of persuasion. Finally, the study showed that most of the adolescents are influenced by advertisement media, can it be for being inside fashion or to follow the standard imposed by friends. Another interesting behavior results also were showed and lastly it was concluded that the using of media language in class, because of being a materiality of the student’s day to day, makes that he/she feels interested, and it is a rich pedagogical instrument, enabling, without doubts, the development of critical and awareness citizens.