Alimento individual, granola na medida certa

Abstract

This work aims not only to achieve a result and alternative over individually wrapped granola , but a vision or path so to speak of how a birth process of packaging for a particular product , in this case granola . In developing this work , a survey of consumers of the brand Vitao to discover how, when and how it is consumed granola. Competing brands , flavors , packaging , consumer habits : this research as items were evaluated . From the research it was realized that the growing consumption of individual products has multiplied in the markets in order to facilitate the consumption of food on the way from home to work or other places . Then came the beginning of a generation alternative to a line containing two packs of granola is one of a pound with the other smaller packages called single dose of 40g . In addition to research with consumers , an approach on the importance of awareness and importance of the material used for packing as well as their final destination . Have also been suggested and reported actions of Marketing for dissemination and consumer awareness of this new packaging line.