Papel da gestão pública na logística de transportes internacional e sua influência na competitividade da indústria brasileira: uma análise da indústria calçadista em contraponto com uma pequena empresa da indústria de máquinas e equipamentos

Abstract

Faced with an increasingly competitive market and strained to stay competitive in the market is no longer advantage for many . Globalization has allowed dramatic changes in commercial activities , as customers and suppliers can be located in any country or continent , in addition, the facilities permitted by innovation and technological change "created " more demanding customers looking for products with best quality, lower prices, and the convenience and flexibility that accompany your new rhythm of life. In this sense, logistics, previously glimpsed only from the perspective of transportation and infrastructure, takes new body , assuming the role of competitive advantage. However, unfortunately this reality in Brazil is still far from becoming feasible, since most companies still maintain a defensive position in relation to the supply chain, responsible solely to the public management , which in turn does not guarantee an infrastructure competitive logistics for companies . In addition, Brazil Cost , quoted by the industries, the fact that in recent years, has been making the country lose important positions in the ranking of global competitiveness, the international environment becomes less promising for Brazilian industries, even for sectors considered "tractional sectors of the economy" as is the case calaçadista industry, which has more than two decades dinimuição embittering the front of its export international competitors while losing space for the products imported mercdo procedure. However this is not just a privilege for the industry , as a counterpoint, there was the pressure of a market increasingly competitive and fierce in other sectors such as machinery and equipment. Therefore, and on this background , this study aims to evaluate the role of public administration, with respect to transportation logistics internacioanl, in order to permit a more competitive environment for the Brazilian industry , and infrastructure to ensure to generate competitive returns for everyone involved , whether they are companies, customers, suppliers and even the country, with spillovers to the whole economy.