Evitando o greenwashing: design gráfico na estratégia de marketing sustentável

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MetadadosDescriçãoIdioma
???dc.contributor.advisor???: dc.contributor.advisorFukushima, Kando-
Autor(es): dc.contributor.authorJacques, Elis Paola-
Autor(es): dc.contributor.authorFernandez, Roger Michel Weçoski-
Data de aceite: dc.date.accessioned2015-02-11T16:55:41Z-
Data de aceite: dc.date.accessioned2017-03-17T14:41:11Z-
Data de disponibilização: dc.date.available2017-03-17T14:41:11Z-
Fonte completa do material: dc.identifierhttp://repositorio.roca.utfpr.edu.br/jspui/handle/1/2964-
???dc.identifier.citation???: dc.identifier.citationJACQUES, Elis Paola; FERNANDEZ, Roger Michel Weçoski. Evitando o greenwashing: design gráfico na estratégia de marketing sustentável. 2013. 106 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2013.pt_BR
Fonte: dc.identifier.urihttp://www.educapes.capes.gov.br/handlecapes/171268-
Resumo: dc.description.abstractThis research presents information regarding greenwashing for professionals in design and advertising, proposing a discussion on communication in Brazilian market. Exposes concepts and applications of this new marketing practice and indicates a reflection on how sustainable communication is planned and executed, informing ways to identify the overstatement in this kind of strategy. As support for discussion of this subject-matter, the site Inverdade was developed, exploring graphics elements and environmentally friendly speeches in advertising, questioning his intentions and applications within the scope of the purpose of the message. Accordingly, approaches from the concept of sustainability, greenwashing, advertising and graphic design, to marketing covering the consumer decision process, and green marketing.pt_BR
Palavras-chave: dc.subjectMarketing ecológicopt_BR
Palavras-chave: dc.subjectSustentabilidadept_BR
Palavras-chave: dc.subjectEcodesignpt_BR
Palavras-chave: dc.subjectGreen marketingpt_BR
Palavras-chave: dc.subjectSustainabilitypt_BR
Palavras-chave: dc.subjectSustainable designpt_BR
Título: dc.titleEvitando o greenwashing: design gráfico na estratégia de marketing sustentávelpt_BR
Tipo de arquivo: dc.typeoutropt_BR
Aparece nas coleções:Repositorio Institucional da UTFPR - RIUT

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