Os meios de divulgação do Instituto Federal de Educação, Ciência e Tecnologia de São Paulo em São José dos Campos

Registro completo de metadados
MetadadosDescriçãoIdioma
???dc.contributor.advisor???: dc.contributor.advisorCarvalho, Hilda Alberton de-
Autor(es): dc.contributor.authorCampos, Sebastião Raimundo-
Data de aceite: dc.date.accessioned2014-10-16T19:30:30Z-
Data de aceite: dc.date.accessioned2017-03-17T14:40:07Z-
Data de disponibilização: dc.date.available2014-10-16T19:30:30Z-
Data de disponibilização: dc.date.available2017-03-17T14:40:07Z-
Data de envio: dc.date.issued2014-10-16-
Fonte completa do material: dc.identifierhttp://repositorio.roca.utfpr.edu.br/jspui/handle/1/2692-
???dc.identifier.citation???: dc.identifier.citationCAMPOS, Sebastião Raimundo. Os meios de divulgação do Instituto Federal de Educação, Ciência e Tecnologia de São Paulo em São José dos Campos. 2013. 45 f. Trabalho de Conclusão de Curso (Especialização) – Universidade Tecnológica Federal do Paraná, São José dos Campos, 2013.pt_BR
Fonte: dc.identifier.urihttp://www.educapes.capes.gov.br/handlecapes/170884-
Resumo: dc.description.abstractThe purpose of this monograph is to promote understanding of the communication aspect of the institution and identify how students learned of the existence of a subordinate to the Ministry of Education in the region federal educational institution. Pointing actions disclosure and advertising sponsored by the Federal Institute of Education, Science and Technology of São Paulo - IFSP in the region, under the provisions of Law 12232/2012, of communication theories, principles of public administration and institutional strategic planning. To this end, a literature and document the legal and administrative aspects and the relevant theoretical subject, focusing on the actions taken on the campus of São José dos Campos was performed. Research results showed that action planning and determination of the Institution guideline of major events designed to give them visibility, it is the prerogative of the Dean (Dean School). Hiring the providers of official advertising and vestibular is conducted through contracts with administrative exemption or waiver of bidding, leaving the Campi operational support. It was found that most students learned of the institution over the internet, or by referral from known. It can be said that the actions of communication must be integrated, because they have strategic value to the institution in the provision of services in fulfillment of its mission, respecting the values it believes to accomplish the stated mission.pt_BR
Palavras-chave: dc.subjectComunicação na administração públicapt_BR
Palavras-chave: dc.subjectComunicação nas organizaçõespt_BR
Palavras-chave: dc.subjectCultura organizacionalpt_BR
Palavras-chave: dc.subjectAdministração públicapt_BR
Palavras-chave: dc.subjectCommunication in public administrationpt_BR
Palavras-chave: dc.subjectCommunication in organizationspt_BR
Palavras-chave: dc.subjectCorporate culturept_BR
Palavras-chave: dc.subjectPublic administrationpt_BR
Título: dc.titleOs meios de divulgação do Instituto Federal de Educação, Ciência e Tecnologia de São Paulo em São José dos Campospt_BR
Tipo de arquivo: dc.typeoutropt_BR
Aparece nas coleções:Repositório Institucional - Rede Paraná ROCA

Não existem arquivos associados a este item.