A influência das redes sociais da internet no consumo de produtos de moda

Abstract

This study aimed to analyze the possibilities of developing a concept of fashion consumption, available on the Internet. It is taken into count the influence that the internet has on the young and adult internet users who have unlimited access to all parts of the world, and that guided by the internet, their identities transcend the places where they are allowing personal relationships to have no physical boundaries, as well as trade relations. It was noticed in the resource that young people are influenced by determinants of social order, economical high-consumption, favoring the aesthetics and the endless search for consumer goods. It was an exploratory and descriptive study of how people feel, get involved and have shopped online for the development of this study were used as steps: literature review and search for "online" on the subject, and data collection via questionnaires structures that were applied in person and "online" for different audiences. We studied consumer behavior on the Internet and you can positively identify that social networks of the Internet, in addition to the mass of information, bring benefits to both the industry and for consumers of fashion products; rose data of the main reasons that lead people to buy over the Internet, and eventually may develop a collection that will comprise the first collection of the brand.