Creating value for users of university libraries: brazilian view

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorOliveira, Nivaldo-
Autor(es): dc.creatorSette, Ricardo de Souza-
Autor(es): dc.creatorOliveira, Vânia Natal-
Data de aceite: dc.date.accessioned2026-02-09T12:42:23Z-
Data de disponibilização: dc.date.available2026-02-09T12:42:23Z-
Data de envio: dc.date.issued2013-07-05-
Data de envio: dc.date.issued2013-07-05-
Data de envio: dc.date.issued2013-
Fonte completa do material: dc.identifierhttp://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml-
Fonte completa do material: dc.identifierhttp://repositorio.ufla.br/handle/1/808-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1166649-
Descrição: dc.descriptionThroughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.-
Formato: dc.formatimage/png-
Idioma: dc.languageen-
Publicador: dc.publisherGruyter-
Relação: dc.relationIFLA Publicações;159-
Palavras-chave: dc.subjectMarketing in information units-
Palavras-chave: dc.subjectInformation units-
Palavras-chave: dc.subjectUsers of university libraries-
Título: dc.titleCreating value for users of university libraries: brazilian view-
Tipo de arquivo: dc.typeBook chapter-
Aparece nas coleções:Repositório Institucional da Universidade Federal de Lavras (RIUFLA)

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