Gender imbalance in MMORPG: the case of World of Warcraft in Brazil

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorSilva, João Paulo Nascimento-
Autor(es): dc.creatorValadares, Gustavo Clemente-
Autor(es): dc.creatorPedrosa, Gabriel-
Autor(es): dc.creatorRezende, Daniel Carvalho-
Autor(es): dc.creatorCappelle, Mônica Carvalho Alves-
Autor(es): dc.creatorAssis, Frederico Azevedo Alvim-
Data de aceite: dc.date.accessioned2026-02-09T12:41:03Z-
Data de disponibilização: dc.date.available2026-02-09T12:41:03Z-
Data de envio: dc.date.issued2022-10-03-
Data de envio: dc.date.issued2022-10-03-
Data de envio: dc.date.issued2021-09-
Fonte completa do material: dc.identifierhttps://repositorio.ufla.br/handle/1/55256-
Fonte completa do material: dc.identifierhttps://doi.org/10.1080/14680777.2021.1973060-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1166219-
Descrição: dc.descriptionThe present article addresses the dynamics of the Massively Multiplayer Online Role-Playing Games (MMORPG) with the objective of investigating gender imbalance, focusing on female members of the virtual community. In detail, we seek to understand which factors can influence or inhibit female participation in games and virtual communities. A netnography was employed, collecting about 1000 players’ statements from the World of Warcraft (WoW) gaming community. The results indicate that a dominant male share of players enforces sexism and other male-concepts onto the female players. Although not all female players perceive such behaviours, it does affect a large share of them and thus influences their choices and behaviours in the MMORPG.-
Idioma: dc.languageen-
Publicador: dc.publisherTaylor & Francis Group-
Direitos: dc.rightsrestrictAccess-
???dc.source???: dc.sourceFeminist Media Studies-
Palavras-chave: dc.subjectConsumer behaviour-
Palavras-chave: dc.subjectOnline games-
Palavras-chave: dc.subjectWoW-
Palavras-chave: dc.subjectGender-
Palavras-chave: dc.subjectNetnography-
Palavras-chave: dc.subjectMale chauvinism-
Palavras-chave: dc.subjectComportamento do consumidor-
Palavras-chave: dc.subjectJogos online-
Palavras-chave: dc.subjectGênero-
Palavras-chave: dc.subjectNetnografia-
Palavras-chave: dc.subjectMachismo-
Título: dc.titleGender imbalance in MMORPG: the case of World of Warcraft in Brazil-
Tipo de arquivo: dc.typeArtigo-
Aparece nas coleções:Repositório Institucional da Universidade Federal de Lavras (RIUFLA)

Não existem arquivos associados a este item.