Can social media reveal the preferences of voters? A comparison between sentiment analysis and traditional opinion polls

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorOliveira, Daniel José Silva-
Autor(es): dc.creatorBermejo, Paulo Henrique de Souza-
Autor(es): dc.creatorSantos, Pâmela Aparecida dos-
Data de aceite: dc.date.accessioned2026-02-09T12:17:41Z-
Data de disponibilização: dc.date.available2026-02-09T12:17:41Z-
Data de envio: dc.date.issued2019-02-22-
Data de envio: dc.date.issued2019-02-22-
Data de envio: dc.date.issued2017-
Fonte completa do material: dc.identifierhttps://repositorio.ufla.br/handle/1/32930-
Fonte completa do material: dc.identifierhttps://www.tandfonline.com/doi/abs/10.1080/19331681.2016.1214094-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1158406-
Descrição: dc.descriptionThis study aims to determine whether the results obtained by applying sentiment analysis to data extracted from social media can reveal the political preferences of citizens to a greater degree of accuracy than traditional public opinion surveys. The researcher collected and analyzed 92,441 tweets related to the Brazilian presidential candidates during the second round of elections in 2014. The analysis results were compared with six voter preference polls conducted by the Datafolha Research Institute. The results showed that sentiment analysis may indicate voter preferences at an accuracy that was only 1% to 8% different than that of traditional research, which has an average accuracy of 81.05%.-
Idioma: dc.languageen-
Publicador: dc.publisherTaylor & Francis-
Direitos: dc.rightsrestrictAccess-
???dc.source???: dc.sourceJournal of Information Technology & Politics-
Palavras-chave: dc.subjectOpinion mining-
Palavras-chave: dc.subjectSentiment analysis-
Palavras-chave: dc.subjectOpinion polls-
Palavras-chave: dc.subjectMineração de opinião-
Palavras-chave: dc.subjectAnálise de sentimentos-
Palavras-chave: dc.subjectPesquisas de opinião-
Título: dc.titleCan social media reveal the preferences of voters? A comparison between sentiment analysis and traditional opinion polls-
Tipo de arquivo: dc.typeArtigo-
Aparece nas coleções:Repositório Institucional da Universidade Federal de Lavras (RIUFLA)

Não existem arquivos associados a este item.