Are you satisfied? A case study in Refrigás Refrigeration company

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorRodrigues, Tonny Kerley de Alencar-
Autor(es): dc.creatorVilas Boas, Ana Alice-
Autor(es): dc.creatorSilva, Igo Fernandes Ferreira e-
Autor(es): dc.creatorMartins, Michelle Carolini de Sousa-
Data de aceite: dc.date.accessioned2026-02-09T11:59:19Z-
Data de disponibilização: dc.date.available2026-02-09T11:59:19Z-
Data de envio: dc.date.issued2016-10-05-
Data de envio: dc.date.issued2016-10-05-
Data de envio: dc.date.issued2014-10-25-
Fonte completa do material: dc.identifierhttps://repositorio.ufla.br/handle/1/11869-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1151903-
Descrição: dc.descriptionWith increasing competition in the market consumers have become more demanding about the level of services offered by companies. Thus, organizations have prized by the satisfaction and loyalty of their customers in an attempt to overcome the difficulties that arise. Thus, this article was reported to the following question: how the services offered by the company Refrigás Refrigeration contribute to (dis) satisfaction of the customers? With the aim of analyzing how important is the use of tools of Relationship Marketing, specifically the aftermarket for identifying factors that generate (dis) satisfaction with the level of service provided by this company. The approach used in this study consists of adopting two approaches, qualitative and used overwhelmingly quantitative in one of the issues where we sought to measure the level of customer satisfaction. Interviews were conducted in depth, using a semi structured interview script containing seven questions, which was applied with 82 customers who have purchased the services provided by the company in the period January to February 2014. It was found that the quality of care in services provided by the company was the largest generator aspect of customer satisfaction, as dissatisfaction was related to lack of return aligned to a communication failure information and the lack of commitment of the company with its customers, thus demonstrating the importance of post-service sale for measuring steady level of customer satisfaction in order to identify shortcomings and correct them.-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Direitos: dc.rightsacesso aberto-
???dc.source???: dc.sourceInternational Journal of Current Research-
Palavras-chave: dc.subjectMarketing de relacionamento-
Palavras-chave: dc.subjectServiços ao cliente - Avaliação-
Palavras-chave: dc.subjectSatisfação do consumidor-
Palavras-chave: dc.subjectPós-venda-
Palavras-chave: dc.subjectRelationship marketing-
Palavras-chave: dc.subjectCustomer services - Evaluation-
Palavras-chave: dc.subjectConsumer satisfaction-
Palavras-chave: dc.subjectAftermarket-
Título: dc.titleAre you satisfied? A case study in Refrigás Refrigeration company-
Tipo de arquivo: dc.typeArtigo-
Aparece nas coleções:Repositório Institucional da Universidade Federal de Lavras (RIUFLA)

Não existem arquivos associados a este item.