The brand new Brazilian specialty coffee market

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MetadadosDescriçãoIdioma
Autor(es): dc.creatorGuimarães, Elisa Reis-
Autor(es): dc.creatorLeme, Paulo Henrique Montagnana Vicente-
Autor(es): dc.creatorRezende, Daniel Carvalho de-
Autor(es): dc.creatorPereira, Sérgio Parreiras-
Autor(es): dc.creatorSantos, Antônio Carlos dos-
Data de aceite: dc.date.accessioned2026-02-09T11:16:48Z-
Data de disponibilização: dc.date.available2026-02-09T11:16:48Z-
Data de envio: dc.date.issued2019-02-27-
Data de envio: dc.date.issued2019-02-27-
Data de envio: dc.date.issued2019-
Fonte completa do material: dc.identifierhttps://repositorio.ufla.br/handle/1/33102-
Fonte completa do material: dc.identifierhttps://www.tandfonline.com/doi/abs/10.1080/10454446.2018.1478757?journalCode=wfpm20-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1137471-
Descrição: dc.descriptionIn Brazil, specialty coffee is a burgeoning market, stimulated by product-related events, research and opening of specialized coffee shops. However, there is a paucity of public domain information and statistics about Brazilian specialty coffee consumers’ characteristics and buying behavior. Through a descriptive and quantitative research, based on 834 self-administered questionnaires analyzed through descriptive and multivariate statistics, this paper builds a general profile of the Brazilian specialty coffee consumer. Furthermore, it verifies the applicability of the ‘connoisseurship’ and ‘third wave’ concepts to the national market and identifies three distinct consumer groups – regular consumers, enthusiasts, and experts – that differ by their level of interest and engagement with specialty coffee, shown by their product acquisition criteria and consumption motivations. There were similarities between Brazilian connoisseurs and coffee professionals, here combined in the same cluster and named ‘experts’, which leads to important questions about the current context of the Brazilian specialty coffee market.-
Idioma: dc.languageen-
Publicador: dc.publisherTaylor & Francis-
Direitos: dc.rightsrestrictAccess-
???dc.source???: dc.sourceJournal of Food Products Marketing-
Palavras-chave: dc.subjectSpecialty coffee-
Palavras-chave: dc.subjectCraft consumer-
Palavras-chave: dc.subjectConsumer research-
Palavras-chave: dc.subjectCafés especiais-
Palavras-chave: dc.subjectPesquisa de consumo-
Título: dc.titleThe brand new Brazilian specialty coffee market-
Tipo de arquivo: dc.typeArtigo-
Aparece nas coleções:Repositório Institucional da Universidade Federal de Lavras (RIUFLA)

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