Characterizing YouTube’s role in online gambling promotion : a case study of Fortune Tiger in Brazil.

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorCosta, Jessica de Sousa-
Autor(es): dc.creatorOliveira, Geovana-
Autor(es): dc.creatorFonseca, Guilherme-
Autor(es): dc.creatorReis, Davi-
Autor(es): dc.creatorTeixeira, Giancarlo Oliveira-
Autor(es): dc.creatorCunha, Washington-
Autor(es): dc.creatorRocha, Leonardo-
Autor(es): dc.creatorFerreira, Carlos Henrique Gomes-
Data de aceite: dc.date.accessioned2025-08-21T15:22:14Z-
Data de disponibilização: dc.date.available2025-08-21T15:22:14Z-
Data de envio: dc.date.issued2025-06-11-
Data de envio: dc.date.issued2024-
Fonte completa do material: dc.identifierhttps://www.repositorio.ufop.br/handle/123456789/20276-
Fonte completa do material: dc.identifierhttps://dl.acm.org/doi/10.1145/3717867.3717905-
Fonte completa do material: dc.identifierhttps://doi.org/10.1145/3717867.3717905-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/1012175-
Descrição: dc.descriptionThe rise of online gambling poses significant social and economic challenges. In Brazil, one example is Fortune Tiger, an online gambling game whose growing popularity is driven by influencer-driven content on social media platforms. While existing research has examined the promotion of gambling on various platforms—focusing on aspects such as content normalization and promotional strategies—YouTube’s role in this creator-driven ecosystem remains underexplored. To address this gap, this paper examines the promotion of Fortune Tiger on YouTube through large-scale and temporal analyses. We approach this problem as a stance detection task in natural language processing, developing a consensus-based classifier based on state-of-the-art models to quantify user approval or disapproval of gambling practices and understand promotion characteristics. Our findings reveal distinct engagement patterns, with favorable comments being more frequent, often repetitive, and suggesting possible automation. They come from both small and highly influential accounts, with active users often using recently created profiles—reinforcing the role of content creators in promoting gambling-related content. This study sheds light on the societalimpact of gambling promotion on social media and provides a robust methodology for analyzing similar phenomena on such platforms.-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Direitos: dc.rightsrestrito-
Palavras-chave: dc.subjectOnline gambling-
Palavras-chave: dc.subjectFortune Tiger-
Palavras-chave: dc.subjectYouTube-
Palavras-chave: dc.subjectStance detection-
Título: dc.titleCharacterizing YouTube’s role in online gambling promotion : a case study of Fortune Tiger in Brazil.-
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