ECOLABELING AND ITS INFLUENCE ON CONSUMER PURCHASE INTENTION

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Autor(es): dc.contributorUniversidade de São Paulo (USP)-
Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.contributorHigher School of Advertising and Marketing – ESPM-
Autor(es): dc.creatordo Nascimento, Talles Silva-
Autor(es): dc.creatorda Silva, Hermes Moretti Ribeiro-
Autor(es): dc.creatorSpers, Eduardo Eugênio-
Autor(es): dc.creatorde Lima, Lilian Maluf-
Autor(es): dc.creatorBorodai, Mariângela Gallina-
Data de aceite: dc.date.accessioned2025-08-21T20:08:42Z-
Data de disponibilização: dc.date.available2025-08-21T20:08:42Z-
Data de envio: dc.date.issued2025-04-29-
Data de envio: dc.date.issued2024-12-31-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.5585/2025.26748-
Fonte completa do material: dc.identifierhttps://hdl.handle.net/11449/299618-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/299618-
Descrição: dc.descriptionObjective: The general objective of this study is to analyze the influence of ecolabeling on the purchase intention of orange juice consumers. Method: Quantitative approach carried out in two stages: the first exploratory, with in-person eye monitoring (eye tracker), and the second explanatory, with the application of online questionnaires. The analyses involved structural equation modeling, logistic regression and neuroscientific (eye tracker) techniques to understand the purchase intention of consumers. Results: The results indicated that attitude and perceived behavioral control positively influence the intention to purchase eco-labeled products, while subjective norm has a negative impact. The inclusion of pro-environmental behavior garnered a positive influence. Theoretical contributions: The present study contributed to the literature by testing an integrated model of the Theory of Planned Behavior with the inclusion of important constructs for sustainability, such as pro-environmental behavior and the identification of greenwashing. Furthermore, the use of the eye tracker reveals how consumers direct visual attention to product attributes, improving the understanding of the perception of ecolabeling. Managerial contributions: The findings of this study can be of use to companies and organizations seeking to further promote sustainable practices in their activities and products. Relevance: Investigating ecolabelling and its attributes helps researchers and other interested parties to understand its relevance in terms of consumer purchasing intention, in addition to minimizing its negative environmental effect.-
Descrição: dc.descriptionUniversity of São Paulo ESALQ USP, Piracicaba-
Descrição: dc.descriptionSão Paulo State University FEB UNESP, Bauru-
Descrição: dc.descriptionHigher School of Advertising and Marketing – ESPM, São Paulo-
Descrição: dc.descriptionSão Paulo State University FEB UNESP, Bauru-
Formato: dc.format78-151-
Idioma: dc.languageen-
Idioma: dc.languagept_BR-
Relação: dc.relationRevista Brasileira de Marketing-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectConsumer behavior-
Palavras-chave: dc.subjectEcolabeling-
Palavras-chave: dc.subjectGreenwashing-
Palavras-chave: dc.subjectPurchase intention-
Título: dc.titleECOLABELING AND ITS INFLUENCE ON CONSUMER PURCHASE INTENTION-
Título: dc.titleROTULAGEM ECOLÓGICA E SUA INFLUÊNCIA NA INTENÇÃO DE COMPRA DOS CONSUMIDORES-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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