From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework

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Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.contributorTBS Education-
Autor(es): dc.creatorLima, Pedro Augusto Bertucci-
Autor(es): dc.creatorFalguera, Fernanda Pereira Sartori-
Autor(es): dc.creatorSilva, Hermes Moretti Ribeiro da-
Autor(es): dc.creatorMaciel, Suely-
Autor(es): dc.creatorMariano, Enzo Barberio-
Autor(es): dc.creatorElgaaied-Gambier, Leila-
Data de aceite: dc.date.accessioned2025-08-21T20:05:20Z-
Data de disponibilização: dc.date.available2025-08-21T20:05:20Z-
Data de envio: dc.date.issued2023-07-29-
Data de envio: dc.date.issued2023-07-29-
Data de envio: dc.date.issued2022-12-31-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.1080/02650487.2023.2199668-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/248729-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/248729-
Descrição: dc.descriptionIn the current ecological context, advertising and communication emerge as valuable tools for raising awareness and encouraging sustainable behavior. For this communication to be effective, it is necessary to understand the process through which a green message translates into sustainable decisions and how it interacts with individuals’ pro-environmental predispositions and intrinsic motivations. From this perspective, we conducted a systematic review of the literature linking two bodies of research related to the effectiveness of green advertising, on the one hand, and the determinants of pro-environmental behavior, on the other. The main contribution of this article is the development of a conceptual framework that is specific to green advertising. This framework combines the stages of cognitive processing of persuasive messages and the value-belief-norm theory of environmentalism, as well as other internal and external factors (e.g. personal capabilities, contextual factors, and affective variables). Based on our results, we identify gaps and opportunities for future research.-
Descrição: dc.descriptionDepartment of Production Engineering São Paulo State University (UNESP) School of Engineering of Bauru, São Paulo-
Descrição: dc.descriptionDepartment of Human Sciences São Paulo State University (UNESP) School of Architecture Arts and Communication, São Paulo-
Descrição: dc.descriptionMarketing Department TBS Education-
Descrição: dc.descriptionDepartment of Production Engineering São Paulo State University (UNESP) School of Engineering of Bauru, São Paulo-
Descrição: dc.descriptionDepartment of Human Sciences São Paulo State University (UNESP) School of Architecture Arts and Communication, São Paulo-
Idioma: dc.languageen-
Relação: dc.relationInternational Journal of Advertising-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectGreen advertising-
Palavras-chave: dc.subjectsustainable behavior-
Palavras-chave: dc.subjectsystematic review-
Palavras-chave: dc.subjectVBN theory-
Título: dc.titleFrom green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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