Is the Timber Construction Sector Prepared for E-Commerce via Instagram®? A Perspective from Brazil

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Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.contributorTechnical University of Košice-
Autor(es): dc.contributorUniversidade Estadual de Maringá (UEM)-
Autor(es): dc.contributorUniversidade Federal de São Carlos (UFSCar)-
Autor(es): dc.contributorUniversidade de São Paulo (USP)-
Autor(es): dc.creatorAraujo, Victor de-
Autor(es): dc.creatorŠvajlenka, Jozef-
Autor(es): dc.creatorVasconcelos, Juliano-
Autor(es): dc.creatorSantos, Herisson-
Autor(es): dc.creatorSerra, Sheyla-
Autor(es): dc.creatorAlmeida Filho, Fernando-
Autor(es): dc.creatorPaliari, José-
Autor(es): dc.creatorLahr, Francisco Rocco-
Autor(es): dc.creatorChristoforo, André-
Data de aceite: dc.date.accessioned2025-08-21T20:18:36Z-
Data de disponibilização: dc.date.available2025-08-21T20:18:36Z-
Data de envio: dc.date.issued2023-03-01-
Data de envio: dc.date.issued2023-03-01-
Data de envio: dc.date.issued2022-07-01-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.3390/su14148683-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/240694-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/240694-
Descrição: dc.descriptionTimber construction is a contemporary solution where sales are performed through in-store trade. Timber house e-commerce may stimulate global markets, and in times of intense remote routines, it is useful to improve the performance of the wood and construction sectors. Timber housing producers and dealers are the research object under analysis to study the electronic market of this Brazilian sector on Instagram®. With just over four hundred companies, nearly 80% of this sector already utilizes this virtual social network. We validated the outcomes through a significant sampling of all 315 companies with corporate profiles to identify their competences, goals, and failures. The profiles prioritize the elucidation of products and basic features, not yet being ready for the virtual sales of timber houses. The study makes it clear that our results typify a sector marked by a developing electronic market. Inserting a description of product prices and detailed specifications may change this status. From failures and competences, a classification for social profiles was proposed to measure the progress and virtual participation of each individual.-
Descrição: dc.descriptionScience and Engineering Institute São Paulo State University-
Descrição: dc.descriptionFaculty of Civil Engineering Technical University of Košice-
Descrição: dc.descriptionFaculty of Agricultural Sciences São Paulo State University-
Descrição: dc.descriptionCampus of Ariquemes Federal Institute of Education Science Technology of Rondônia-
Descrição: dc.descriptionExact Sciences and Technology Center Federal University of São Carlos-
Descrição: dc.descriptionSchool of Engineering of São Carlos University of São Paulo-
Descrição: dc.descriptionScience and Engineering Institute São Paulo State University-
Descrição: dc.descriptionFaculty of Agricultural Sciences São Paulo State University-
Idioma: dc.languageen-
Relação: dc.relationSustainability (Switzerland)-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectconstruction market-
Palavras-chave: dc.subjectsectoral survey-
Palavras-chave: dc.subjecttimber house-
Palavras-chave: dc.subjectwood promotion-
Título: dc.titleIs the Timber Construction Sector Prepared for E-Commerce via Instagram®? A Perspective from Brazil-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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