The technology effect, green consumption and age in propensity to collaborative consumption

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Autor(es): dc.contributorUniversidade de São Paulo (USP)-
Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.creatorParo, Carlos Eduardo-
Autor(es): dc.creatorRibeiro da Silva, Hermes Moretti-
Autor(es): dc.creatorSpers, Eduardo Eugênio-
Autor(es): dc.creatorJugend, Daniel-
Autor(es): dc.creatorHamza, Kavita Miadaira-
Data de aceite: dc.date.accessioned2025-08-21T21:12:58Z-
Data de disponibilização: dc.date.available2025-08-21T21:12:58Z-
Data de envio: dc.date.issued2022-04-29-
Data de envio: dc.date.issued2022-04-29-
Data de envio: dc.date.issued2021-06-01-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.1016/j.clrc.2021.100008-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/228920-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/228920-
Descrição: dc.descriptionAlthough several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption intention and green consumption values, using age groups as a moderating variable. Through covariance-based structural equation modeling (CB-SEM) and a sample of 374 respondents (238 younger and 136 older subjects), it was observed that technology readiness positively influences collaborative consumption intention, with green consumption values as a precursor. This relationship is stronger for older people, who generally have a lower perception of the control of technology than younger people. Public strategies and policies to encourage collaborative consumption must, therefore, take into account consumer values and age. Future studies could validate the results presented in this study, and include other demographic and behavioral dimensions.-
Descrição: dc.descriptionUSP – FEA-RP Department of Administration, Avenida Bandeirantes, 3900, Ribeirão Preto - SP-
Descrição: dc.descriptionUNESP Production Engineering Department, Avenida Engenheiro Luiz Edmundo Carrijo Coube Avenue, 14-01, Bauru – SP-
Descrição: dc.descriptionUSP - ESALQ Department of Economic Administration and Social Sciences, Avenida Pádua Dias, 11, Piracicaba - SP-
Descrição: dc.descriptionFEA-USP Department of Business, Avenida Prof Luciano Gualberto, 908 – E204-
Descrição: dc.descriptionUNESP Production Engineering Department, Avenida Engenheiro Luiz Edmundo Carrijo Coube Avenue, 14-01, Bauru – SP-
Idioma: dc.languageen-
Relação: dc.relationCleaner and Responsible Consumption-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectAge groups-
Palavras-chave: dc.subjectCollaborative consumption-
Palavras-chave: dc.subjectCovariance-based structural equation modeling (CB-SEM)-
Palavras-chave: dc.subjectGreen consumption values-
Palavras-chave: dc.subjectTechnology readiness-
Título: dc.titleThe technology effect, green consumption and age in propensity to collaborative consumption-
Tipo de arquivo: dc.typelivro digital-
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