Development strategies of dairy products of companies of the state of São Paulo (Brazil)

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MetadadosDescriçãoIdioma
Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.creatorSilva, A. L. [UNESP]-
Autor(es): dc.creatorSantini, G. A. [UNESP]-
Autor(es): dc.creatorQueiroz, T. R. [UNESP]-
Data de aceite: dc.date.accessioned2022-08-04T22:04:31Z-
Data de disponibilização: dc.date.available2022-08-04T22:04:31Z-
Data de envio: dc.date.issued2022-04-28-
Data de envio: dc.date.issued2022-04-28-
Data de envio: dc.date.issued2011-01-01-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/220317-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/220317-
Descrição: dc.descriptionThis article aims at analyzing the strategic actions - product development - companies from the dairy sector, specifically, the processing companies and also national, multinational, located in São Paulo state (Brazil). The methodology was based primarily on a literature review of theories of innovation and differentiation (its importance and strategies used by companies) and, subsequently, in a practice research, with six companies with Federal Inspection System, set to the state of Sao Paulo. The sampling was aleatory or non-probabilistic nature, according to the company's ability to participate. The analysis concluded that the companies interviewed, though not develop a greater number of innovations of a complex mode (new products and novelty global and national) are seeking to permanently differentiation, even that packaging or design improved, they are able to 'provoke' a greater desire by the consumer, which is contributing to increased consumption of milk by the population.-
Descrição: dc.descriptionCEPEAGRO/CET/Univ., Estadual Paulista, UNESP, Av. Domingos da Costa Lopes 780-
Descrição: dc.descriptionCEPEAGRO/CET/Univ., Estadual Paulista, UNESP, Av. Domingos da Costa Lopes 780-
Idioma: dc.languageen-
Relação: dc.relation21st International Conference on Production Research: Innovation in Product and Production, ICPR 2011 - Conference Proceedings-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectCompanies-
Palavras-chave: dc.subjectDairy-
Palavras-chave: dc.subjectProcessing-
Palavras-chave: dc.subjectProduct innovation-
Palavras-chave: dc.subjectProduction-
Palavras-chave: dc.subjectStrategies-
Título: dc.titleDevelopment strategies of dairy products of companies of the state of São Paulo (Brazil)-
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