Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.contributorUniversidade Estadual Paulista (UNESP)-
Autor(es): dc.creatorMazini, Sergio Ricardo [UNESP]-
Autor(es): dc.creatorGobbo Jr., José Alcides [UNESP]-
Data de aceite: dc.date.accessioned2022-08-04T22:03:55Z-
Data de disponibilização: dc.date.available2022-08-04T22:03:55Z-
Data de envio: dc.date.issued2022-04-28-
Data de envio: dc.date.issued2022-04-28-
Data de envio: dc.date.issued2012-12-01-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.4018/978-1-4666-2515-0.ch009-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/220125-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/220125-
Descrição: dc.descriptionOrganizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global.-
Descrição: dc.descriptionSão Paulo State University-
Descrição: dc.descriptionSão Paulo State University-
Formato: dc.format222-255-
Idioma: dc.languageen-
Relação: dc.relationCases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use-
???dc.source???: dc.sourceScopus-
Título: dc.titleUsers' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company-
Aparece nas coleções:Repositório Institucional - Unesp

Não existem arquivos associados a este item.