University television, visibility and consumption: The role of social networks in promoting content

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.contributorUniversidade Estadual Paulista (Unesp)-
Autor(es): dc.creatorMédola, Ana Silvia Lopes Davi [UNESP]-
Autor(es): dc.creatorLelis, Mariane Frascareli [UNESP]-
Data de aceite: dc.date.accessioned2022-02-22T00:32:57Z-
Data de disponibilização: dc.date.available2022-02-22T00:32:57Z-
Data de envio: dc.date.issued2020-12-11-
Data de envio: dc.date.issued2020-12-11-
Data de envio: dc.date.issued2019-05-01-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.18568/cmc.v16i46.1835-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/201225-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/201225-
Descrição: dc.descriptionNon-hegemonic Brazilian television stations such as university TVs find in the current media context the possibility of new content distribution flows in relation to those structured in the analogue system. This is because digital con-vergence, coupled with the emergence of social networks, are potential resources to promote the visibility of their programs, as they favor the dissemination of the contents available to different audiences. Under the semiotic look of social inter-action and visibility regimes, the present project analyzes the strategies adopted by TV Unesp in social networks and identifies a content dissemination logic subordinated to the commercial purposes of these platforms. The analysis of the results of the publications on Facebook to promote visibility shows how the logic of algorithm-driven monetization reaffirms the hegemony of commercial media organizations in the ecosystem of social networks.-
Descrição: dc.descriptionUniversidade Estadual Paulista Júlio de Mesquita Filho (Unesp)-
Descrição: dc.descriptionUniversidade Estadual Paulista Júlio de Mesquita Filho (Unesp)-
Formato: dc.format354-375-
Idioma: dc.languagept_BR-
Relação: dc.relationComunicacao Midia e Consumo-
???dc.source???: dc.sourceScopus-
Palavras-chave: dc.subjectSemiotics-
Palavras-chave: dc.subjectSocial networks-
Palavras-chave: dc.subjectTV Unesp-
Palavras-chave: dc.subjectUniversity television-
Palavras-chave: dc.subjectVisibility-
Título: dc.titleUniversity television, visibility and consumption: The role of social networks in promoting content-
Título: dc.titleTelevisão universitária, visibilidade e consumo: O papel das redes sociais na promoção dos conteúdos-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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