NEW PRODUCT DEVELOPMENT RISK MANAGEMENT AND DECISION-MAKING: THE USE OF REAL OPTIONS

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MetadadosDescriçãoIdioma
Autor(es): dc.contributorAEDB-
Autor(es): dc.contributorUniversidade Estadual Paulista (Unesp)-
Autor(es): dc.contributorVolgograd State Univ-
Autor(es): dc.creatorRocha, Henrique Martins-
Autor(es): dc.creatorDelamaro, Mauricio Cesar [UNESP]-
Autor(es): dc.creatorFonseca Affonso, Ligia Maria-
Autor(es): dc.creatorGilLafuente, A. M.-
Autor(es): dc.creatorBarcellosPaula, L.-
Autor(es): dc.creatorMerigoLindahl, J. M.-
Autor(es): dc.creatorSilvaMarins, F. A.-
Autor(es): dc.creatorDeAzevedoRitto, A. C.-
Data de aceite: dc.date.accessioned2022-02-22T00:12:36Z-
Data de disponibilização: dc.date.available2022-02-22T00:12:36Z-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2013-01-01-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/197431-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/197431-
Descrição: dc.descriptionCompanies must continuously develop new products to achieve and sustain a strategic position in a fierce market. But developing new products involves a lot of risk and uncertainty on profit and losses. In the present article, the concept of real options theory is prospected and a model to use the real options in new product development (NPD) is proposed, so that financial aspects can be properly considered at each project phase of the product development. The real option valuation method is often presented as an alternative to the conventional net present value (NPV) approach. It is based on the same principals of financial options: the right to buy or sell financial values at a predetermined price, with no obligation to do so. In NPD, a multi-period approach that takes into account the flexibility of, for instance, being able to postpone prototyping and design decisions, waiting for more information about technologies, customer acceptance, funding, etc., is considered. Conclusion is that such model can provide more robustness to the decisions processes within NPD.-
Descrição: dc.descriptionAEDB, FER, Av Darci Ribeiro 2535, BR-27523000 Resende, RJ, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FEG, BR-516410 Guaratingueta, SP, Brazil-
Descrição: dc.descriptionVolgograd State Univ, BR-27520173 Resenda, RJ, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FEG, BR-516410 Guaratingueta, SP, Brazil-
Formato: dc.format311-320-
Idioma: dc.languageen-
Publicador: dc.publisherWorld Scientific Publ Co Pte Ltd-
Relação: dc.relationDecision Making Systems In Business Administration-
???dc.source???: dc.sourceWeb of Science-
Título: dc.titleNEW PRODUCT DEVELOPMENT RISK MANAGEMENT AND DECISION-MAKING: THE USE OF REAL OPTIONS-
Aparece nas coleções:Repositório Institucional - Unesp

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