The image of Brazil: a quantitative study from the perspective of latin american consumers

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.contributorUniversidade de São Paulo (USP)-
Autor(es): dc.contributorUniversidade Estadual Paulista (Unesp)-
Autor(es): dc.contributorUniversidade Estadual de Campinas (UNICAMP)-
Autor(es): dc.creatorSarzuri Ayala, Daisy Carmen-
Autor(es): dc.creatorCorrea, Caroline Miranda [UNESP]-
Autor(es): dc.creatorMerlo, Edgard Monforte [UNESP]-
Autor(es): dc.creatorSilva, Dirceu da-
Autor(es): dc.creatorBraga Junior, Sergio Silva [UNESP]-
Data de aceite: dc.date.accessioned2022-02-22T00:09:44Z-
Data de disponibilização: dc.date.available2022-02-22T00:09:44Z-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2019-07-01-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.5585/remark.v18i3.16366-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/196534-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/196534-
Descrição: dc.descriptionPurpose: The objective of this study is to investigate the dimensions that make up the image of Brazil, specifically in Latin America. Method: A quantitative exploratory research has been carried out through a survey with a sample of 1617 respondents of Mexican, Argentinean, Ecuadorian and Bolivian nationality. Data analysis has been performed using structural equation modeling using SmartPLS 2.0 M3 software. Originality/Relevance: The originality of this study is to evaluate the perception of Latin American for the image of Brazil since studies of this type have not yet performed. Thus, the research contributes with an interdisciplinary study whose scale and similar studies can use methodology. Results: The results of the study confirmed that the Brazilian image could be analyzed by a combination of the cognitive, affective and conative components. Since cognitive was the most strongly identified component, based principally on beliefs related to politics, people in the country, socio-environmental aspects, economy, innovation and culture in Brazil. Theoretical/Methodological Contributions: The methodology of data analysis used reinforces how much the Modeling by Structural Equations can contribute to the development of the theory related to the image of a country. As for the theoretical advance, it was possible to observe the importance of studies on the subject. Social/Management contributions: The main contribution of this study is the possibility of companies using these results in the direction of efforts in marketing campaigns and image of products for the external or internal market.-
Descrição: dc.descriptionUniv Sao Paulo, FEARP, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Tupa, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCAV, Programa Posgrad Adm, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Campinas, Campinas, Brazil-
Descrição: dc.descriptionUniv Estadual Campinas, Programa Posgrad Educ, Campinas, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FCE, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FCAV, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Programa Posgrad Agronegocio & Desenvolvimento, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Programa Posgrad Adm, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Tupa, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCAV, Programa Posgrad Adm, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FCE, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, FCAV, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Programa Posgrad Agronegocio & Desenvolvimento, Sao Paulo, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, UNESP, FCE, Programa Posgrad Adm, Sao Paulo, Brazil-
Formato: dc.format53-72-
Idioma: dc.languageen-
Publicador: dc.publisherUniv Nove Julho-
Relação: dc.relationRevista Brasileira De Marketing-
???dc.source???: dc.sourceWeb of Science-
Palavras-chave: dc.subjectConsumers-
Palavras-chave: dc.subjectCountry image-
Palavras-chave: dc.subjectBrazil's image-
Título: dc.titleThe image of Brazil: a quantitative study from the perspective of latin american consumers-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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