The search and the eye tracking: a semiotic overlook about the knowledge graph

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MetadadosDescriçãoIdioma
Autor(es): dc.contributorUniversidade Estadual de Londrina (UEL)-
Autor(es): dc.contributorInst Fed Sao Paulo-
Autor(es): dc.contributorUniversidade Estadual Paulista (Unesp)-
Autor(es): dc.creatorMonteiro, Silvana Drumond-
Autor(es): dc.creatorRodas, Cecilio Merlotti-
Autor(es): dc.creatorBorsetti Gregorio Vidotti, Silvana Aparecida [UNESP]-
Data de aceite: dc.date.accessioned2022-02-22T00:04:40Z-
Data de disponibilização: dc.date.available2022-02-22T00:04:40Z-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2020-12-09-
Data de envio: dc.date.issued2019-12-31-
Fonte completa do material: dc.identifierhttp://dx.doi.org/10.19132/1808-5245261.304-326-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/11449/195053-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/11449/195053-
Descrição: dc.descriptionThe eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.-
Descrição: dc.descriptionUniv Estadual Londrina, Londrina, Parana, Brazil-
Descrição: dc.descriptionInst Fed Sao Paulo, Sao Paulo, SP, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, Marilia, SP, Brazil-
Descrição: dc.descriptionUniv Estadual Paulista, Marilia, SP, Brazil-
Formato: dc.format304-326-
Idioma: dc.languagept_BR-
Publicador: dc.publisherUniv Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao-
Relação: dc.relationEm Questao-
???dc.source???: dc.sourceWeb of Science-
Palavras-chave: dc.subjectEye Tracking-
Palavras-chave: dc.subjectPeirce' s Semiotics-
Palavras-chave: dc.subjectKnowledge Graph-
Palavras-chave: dc.subjectGoogle-
Palavras-chave: dc.subjectTaxonomy of Web Search-
Título: dc.titleThe search and the eye tracking: a semiotic overlook about the knowledge graph-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Institucional - Unesp

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