An actionable knowledge discovery system in regular sports services

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorPinheiro, Paulo-
Autor(es): dc.creatorCavique, Luís-
Data de aceite: dc.date.accessioned2020-09-24T17:26:53Z-
Data de disponibilização: dc.date.available2020-09-24T17:26:53Z-
Data de envio: dc.date.issued2019-11-03-
Data de envio: dc.date.issued2019-11-03-
Data de envio: dc.date.issued2019-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/8706-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/8706-
Descrição: dc.descriptionThis work presents an actionable knowledge discovery system for real user needs with three steps. In the first step, it extracts and transforms existing data in the databases of the ERP and CRM systems of the sports facilities and loads them into a Data Warehouse. In a second phase, predictive models are applied to identify profiles more susceptible to abandonment. Finally, in the third phase, based on the previous models, experimental planning is carried out, with test and control groups, in order to find concrete actions for customer retention.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Idioma: dc.languageen-
Publicador: dc.publisherSpringer-
Direitos: dc.rightsopenAccess-
Palavras-chave: dc.subjectActionable knowledge discovery system-
Palavras-chave: dc.subjectSport services-
Palavras-chave: dc.subjectPredictive analysis-
Palavras-chave: dc.subjectExperimental planning-
Título: dc.titleAn actionable knowledge discovery system in regular sports services-
Tipo de arquivo: dc.typeaula digital-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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