The influence of perceived value and brand equity on loyalty intentions: the case of plant-based beverages’ consumers

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MetadadosDescriçãoIdioma
Autor(es): dc.creatorInês, Ana-
Autor(es): dc.creatorMoreira, Antonio-
Data de aceite: dc.date.accessioned2026-08-11T12:31:04Z-
Data de disponibilização: dc.date.available2026-08-11T12:31:04Z-
Data de envio: dc.date.issued2026-02-11-
Data de envio: dc.date.issued2026-02-11-
Data de envio: dc.date.issued2023-06-
Data de envio: dc.date.issued2026-01-25-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/21253-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/21253-
Descrição: dc.descriptionThe consumption of plant-based beverages has seen a substantial increase in Portugal, which reflects the consumers changing eating habits, due to their growing ethical and environmental concerns. This study takes into account a specific Portuguese brand of plant-based beverages and empirically tested, using the PLS-SEM technique, a conceptual model to analyze the impact of perceived value, brand equity and satisfaction on loyalty intentions of Portuguese plant-based beverages’ consumers. Based on 216 responses to a survey questionnaire, both the perceived value and the brand equity of this plant-based beverage brand explain satisfaction and loyalty intention. Moreover, brand equity mediates the relationship between perceived value and satisfaction and loyalty intention being this indirect effect more relevant than the direct one.-
Descrição: dc.descriptionThis work was financially supported by the Research Unit on Governance, Competitiveness and Public Policies (UIDB/04058/2020), funded by national funds through FCT – Fundação para a Ciência e a Tecnologia.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Relação: dc.relationResearch Unit on Governance, Competitiveness and Public Policy-
Relação: dc.relationUIDB/04058/2020-
Direitos: dc.rightsN/A-
Palavras-chave: dc.subjectPerceived value-
Palavras-chave: dc.subjectBrand equity-
Palavras-chave: dc.subjectSatisfaction-
Palavras-chave: dc.subjectLoyalty intentions-
Palavras-chave: dc.subjectPlant-based beverages-
Título: dc.titleThe influence of perceived value and brand equity on loyalty intentions: the case of plant-based beverages’ consumers-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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