Commitment-trust dynamics in the internationalization process: a case study of market entry in the brazilian market

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MetadadosDescriçãoIdioma
Autor(es): dc.contributorInformation Resources Management Association-
Autor(es): dc.creatorMoreira, Antonio-
Autor(es): dc.creatorAlves, Carolina Batista-
Data de aceite: dc.date.accessioned2026-08-11T12:25:59Z-
Data de disponibilização: dc.date.available2026-08-11T12:25:59Z-
Data de envio: dc.date.issued2026-02-05-
Data de envio: dc.date.issued2026-02-05-
Data de envio: dc.date.issued2016-
Data de envio: dc.date.issued2026-01-26-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/21167-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/21167-
Descrição: dc.descriptionThis chapter describes the market entry process of Portuguese small and mediumsized enterprise (SME) into the Brazilian. This chapter explores an under-researched strand in the studies of internationalization of SMEs, namely how trust and commitment leveraged the relationship orientation of the Portuguese SME in entering into the Brazilian market. Through a Case Study the chapter explores the concept of relationship orientation, trust and commitment to analyze how a Portuguese SME managed to turn around a difficult situation transforming its associates in business partners and prevented a process of desinternationalization.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Publicador: dc.publisherIGI Global-
Direitos: dc.rightsN/A-
Título: dc.titleCommitment-trust dynamics in the internationalization process: a case study of market entry in the brazilian market-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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