Challenging the theoretical lenses of internationalization: a case study analysis

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MetadadosDescriçãoIdioma
Autor(es): dc.contributorMachado, C.-
Autor(es): dc.contributorDavim, P.-
Autor(es): dc.creatorPinto, Liliana Sofia-
Autor(es): dc.creatorRibeiro, Maria Manuel-
Autor(es): dc.creatorMoreira, Antonio-
Data de aceite: dc.date.accessioned2026-08-11T12:26:09Z-
Data de disponibilização: dc.date.available2026-08-11T12:26:09Z-
Data de envio: dc.date.issued2026-02-02-
Data de envio: dc.date.issued2026-02-02-
Data de envio: dc.date.issued2018-
Data de envio: dc.date.issued2026-01-26-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/21122-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/21122-
Descrição: dc.descriptionInternationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunitydriven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm’s international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Publicador: dc.publisherIGI Global-
Direitos: dc.rightsN/A-
Título: dc.titleChallenging the theoretical lenses of internationalization: a case study analysis-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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