Internationalization strategies: a complementary perspective using the resource dependency theory

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MetadadosDescriçãoIdioma
Autor(es): dc.creatorMoreira, Antonio-
Autor(es): dc.creatorSimões, Adriana-
Autor(es): dc.creatorSousa, Ana Sofia-
Autor(es): dc.creatorMartins, João Gonçalo-
Data de aceite: dc.date.accessioned2026-08-11T12:32:59Z-
Data de disponibilização: dc.date.available2026-08-11T12:32:59Z-
Data de envio: dc.date.issued2026-01-22-
Data de envio: dc.date.issued2026-01-22-
Data de envio: dc.date.issued2023-
Data de envio: dc.date.issued2026-01-15-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/21033-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/21033-
Descrição: dc.descriptionThis chapter explores the internationalization path of ALPHA, a family-owned, medium-sized Portuguese company. The analysis reveals a two-stage process. Initially, ALPHA’s gradual market entry aligns with the Uppsala model, prioritizing geographically close markets and leveraging accumulated experience. However, later stages demonstrate network-based theory influences. While lacking formal networks, ALPHA prioritizes strong B2B relationships with large international clients, mirroring network bridges for market access. The case highlights the importance of trust-based B2B relationships for success. ALPHA leverages these partnerships to gain market knowledge and access new opportunities. Exporting plays a vital role, keeping ALPHA updated on technological trends and fostering innovation through diverse client projects. The company prioritizes a pragmatic approach focused on strong client relationships and win-win partnerships, emphasizing trust as a key resource. While the RBV perspective highlights investment in internal resources, reliance on intermediaries introduces limitations.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Publicador: dc.publisherIGI Global-
Direitos: dc.rightsN/A-
Título: dc.titleInternationalization strategies: a complementary perspective using the resource dependency theory-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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