How destination familiarity impacts on eord of mouth of tourist destinations: the moderation effects of social media engagement

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MetadadosDescriçãoIdioma
Autor(es): dc.creatorSantos, Sara-
Autor(es): dc.creatorFerreira, Sónia-
Autor(es): dc.creatorAugusto, Luísa-
Autor(es): dc.creatorEspírito Santo, Pedro-
Autor(es): dc.creatorPessoa, Luciana-
Data de aceite: dc.date.accessioned2026-08-11T12:30:10Z-
Data de disponibilização: dc.date.available2026-08-11T12:30:10Z-
Data de envio: dc.date.issued2026-01-14-
Data de envio: dc.date.issued2026-01-14-
Data de envio: dc.date.issued2024-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/20863-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/20863-
Descrição: dc.descriptionWith the advent of the Internet, communication has changed, and new concepts have emerged, especially in tourism. Today, there are many tourist destinations, so competition is increasing. However, cities must find an effective method of differentiating themselves and demonstrating the value of their brand through social media posts since almost everyone is active in the digital world. Using social media, citizens can create and send content or choose word-of-mouth to pass on information about touristic destinations. Communication is vital for marketing and building a close relationship with the customer. Familiarity with the destination is essential because tourists should be prepared for what they will find when visiting a country. This article aims to study the effects of familiarity on the acceptance of tourist destinations moderated by engagement in social media. A quantitative approach was used, and a questionnaire was used to conduct the research. Using literature-tested scales, this study collected data from a sample of 915 individuals, which was analysed using SMART PLS software. The results identified that social media engagement is vital in moderating the relationship between familiarity with the destination, advertising stimulation and word of mouth.-
Descrição: dc.descriptionThis work is funded by National Funds through the FCT – Foundation for Science and Technology, I.P., within the scope of the project Ref. UIDB/05583/2020. Furthermore, we would like to thank the Research Centre in Digital Services (CISeD) and the Instituto Politécnico de Viseu for their support-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Relação: dc.relationCentre for Research in Digital Services-
Relação: dc.relationUIDB/05583/2020-
Direitos: dc.rightshttp://creativecommons.org/licenses/by/4.0/-
Palavras-chave: dc.subjectFamiliarity with the destination-
Palavras-chave: dc.subjectAdvertising stimulation-
Palavras-chave: dc.subjectWOM-
Palavras-chave: dc.subjectSocial media engagement-
Título: dc.titleHow destination familiarity impacts on eord of mouth of tourist destinations: the moderation effects of social media engagement-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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