User innovation and the entrepreneurship phenomenon in the digital economy

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorIsaias, Pedro-
Autor(es): dc.creatorCarvalho, Luísa Margarida Cagica-
Data de aceite: dc.date.accessioned2025-08-22T11:43:35Z-
Data de disponibilização: dc.date.available2025-08-22T11:43:35Z-
Data de envio: dc.date.issued2024-08-05-
Data de envio: dc.date.issued2024-08-05-
Data de envio: dc.date.issued2018-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/16370-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/16370-
Descrição: dc.descriptionThe digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Publicador: dc.publisherIGI Global-
Palavras-chave: dc.subjectBrand promotion-
Palavras-chave: dc.subjectElectronic commerce-
Palavras-chave: dc.subjectCustomer loyalty-
Palavras-chave: dc.subjectMassive Open Online Courses (MOOCs)-
Palavras-chave: dc.subjectDigital storytelling-
Palavras-chave: dc.subjectTaxation-
Palavras-chave: dc.subjectE-Learning-
Título: dc.titleUser innovation and the entrepreneurship phenomenon in the digital economy-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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