Which factors influence the adoption of online self-service technologies by B2B customers of a Telecom?

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MetadadosDescriçãoIdioma
Autor(es): dc.creatorSalgueiro, Pedro Alexandre-
Autor(es): dc.creatorSão Mamede, Henrique-
Data de aceite: dc.date.accessioned2025-08-22T11:46:58Z-
Data de disponibilização: dc.date.available2025-08-22T11:46:58Z-
Data de envio: dc.date.issued2023-06-20-
Data de envio: dc.date.issued2023-06-20-
Data de envio: dc.date.issued2020-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/14099-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/14099-
Descrição: dc.descriptionTelecoms are companies that provide communication services. In 2020 a drop in Telecom’s revenues is expected due to COVID and this impact will remain for future years, with higher drops in coming years. The adoption of Self-Service Technologies allows to solve the problem of selling and serve the customers on-line, increasing customer loyalty, reducing cost, fostering innovation and thus increasing revenues. The major research question for this work is: “Which factors influence the adoption of online self-service technologies by Business-to-Business customers of a Telecom?”. In order to derive a conceptual framework to answer this question several theories where used: The Technology Acceptance Model (TAM), The Innovation Diffusion Theory (IDT) and the SST attitude/intention model. A conceptual framework that drives the adoption of Self-service technologies in Telecom B2B segments was proposed and tested.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Formato: dc.formatapplication/pdf-
Idioma: dc.languageen-
Direitos: dc.rightshttp://creativecommons.org/licenses/by-sa/4.0/-
Palavras-chave: dc.subjectTechnology acceptance model-
Palavras-chave: dc.subjectTelecom-
Palavras-chave: dc.subjectBusiness to business-
Palavras-chave: dc.subjectSelf-service technologies-
Palavras-chave: dc.subjectInnovation diffusion theory-
Palavras-chave: dc.subjectSST ttitude/intention model-
Título: dc.titleWhich factors influence the adoption of online self-service technologies by B2B customers of a Telecom?-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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