A bi‐objective procedure to deliver actionable knowledge in sport services

Registro completo de metadados
MetadadosDescriçãoIdioma
Autor(es): dc.creatorPinheiro, Paulo-
Autor(es): dc.creatorCavique, Luís-
Data de aceite: dc.date.accessioned2022-02-15T14:07:01Z-
Data de disponibilização: dc.date.available2022-02-15T14:07:01Z-
Data de envio: dc.date.issued2020-11-17-
Data de envio: dc.date.issued2020-11-17-
Data de envio: dc.date.issued2020-08-
Fonte completa do material: dc.identifierhttp://hdl.handle.net/10400.2/10178-
Fonte completa do material: dc.identifierhttps://doi.org/10.1111/exsy.12617-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/10400.2/10178-
Descrição: dc.descriptionThe increase in retention of customer in gyms and health clubs is nowadays a challenge that requires concrete and personalized actions. Traditional data mining studies focused essentially on predictive analytics, neglecting the business domain. This work presents an actionable knowledge discovery system which uses the following pipeline (data collection, predictive model, retention interventions). In the first step, it extracts and transforms existing real data from databases of the sports facilities. In a second step, predictive models are applied to identify user profiles more susceptible to dropout, where actionable withdrawal rules are based on actionable attributes. Finally, in the third step, based on the previous actionable knowledge some of the values of the actionable attributes should be changed in order to increase retention. Simulation of scenarios is carried out, with test and control groups, where business utility and associate cost are measured. This document presents a bi-objective study in order to choose the more efficient scenarios.-
Descrição: dc.descriptioninfo:eu-repo/semantics/publishedVersion-
Idioma: dc.languageen-
Publicador: dc.publisherJohn Wiley & Sons-
Direitos: dc.rightsopenAccess-
Palavras-chave: dc.subjectActionable knowledge-
Palavras-chave: dc.subjectRetention intervention-
Palavras-chave: dc.subjectBusiness utility-
Palavras-chave: dc.subjectSport services-
Título: dc.titleA bi‐objective procedure to deliver actionable knowledge in sport services-
Tipo de arquivo: dc.typelivro digital-
Aparece nas coleções:Repositório Aberto - Universidade Aberta (Portugal)

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