SALE OF EXTRA VIRGIN OLIVE OIL IN THE WORLD (Atena Editora)

Abstract

Olive farming in Brazil, occupying around seven thousand hectares, mainly in the South and Southeast regions, reveals a national market that is still incipient, with an annual per capita consumption of just 0.4 liters, contrasting with 13 liters in Greece. Despite this, the country shows potential for growth as a major importer of olive oil. Rio Grande do Sul emerges as the largest national producer, registering a significant increase in its production in the last five years. Globally, the demand for healthy products drives the external olive oil market, highlighting Brazilian participation in the International Agreement on olive oil and table olives in 2015. In 2023, the main destination markets included the United States, European Union, Brazil, Japan, Canada, China and Australia, representing 80% of world exports. The main olive oil exporting countries are Spain, followed by Portugal, the United States, Morocco, Tunisia and Turkey. For Brazil to become a major olive producer, it is crucial to provide access to technical information and encourage investments in olive farming. The commercialization of olive oil presents challenges and opportunities for the sector, making it essential to establish public policies and develop effective strategies for producers and exporters of extra virgin olive oil.