MODELASE BY FAJATE – DIRECT SALE OF COMPRESSION BELT (Atena Editora)

Abstract

This project works on the direct sales market with a focus on the company Modelase by Fajate, a form of marketing promoted by companies such as Jequiti, Natura and Avon, which sell and manufacture products directly from the industry to the consumer. This articulation, which explains the combined and concomitant existence of different technological stages within the same set of productive processes, makes it indisputable that the criteria of “modern” and “backward” are faces of the same mode of capitalist social reproduction. If in the past the direct selling business model was approached by a few companies, today it is approached by large and small ones. In this sense, it is extremely important to understand the transformations between large companies, which are part of the upper circuit of the economy, with the lower circuit, in their search for expanded reproduction of capital through primitive accumulation, present in many forms of contemporary work. To adopt the Fajate project to this world of renewing and expanding, in the period of globalization.