ACADEMIC TRAUMA LEAGUE AS A VEHICLE FOR HEALTH PROMOTION DURING THE COVID-19 PANDEMIC – AN EXPERIENCE REPORT (Atena Editora)

Abstract

During the Sars-Cov-2 pandemic, isolation and social distancing reaffirmed the role of social networks as a way to disseminate information and facilitate health promotion. Thus, a trauma league developed accident prevention campaigns through its social networks with a focus on educating the public in a simple and objective way. Objectives: Highlight the role of the academic league as a factor in disseminating knowledge, helping to promote health and direct hospital resources during a pandemic through online campaigns. Methodology: Campaigns were developed addressing the theme “Accidents are Preventable”. Both aimed to reduce the number of admissions due to accidents in Intensive Care Units and increase the availability of beds for patients with Covid-19. The first campaign, “Fighting Covid-19 by Preventing Car Accidents”, was made up of a publication containing images that highlight the importance of complying with traffic laws and measures to prevent car trauma. The campaign “Combating Covid-19 by Preventing Domestic Accidents” was subsequently launched, consisting of a video with instructions on precautions for preventing domestic trauma. Such campaigns were promoted on social networks such as Whatsapp, Instagram, Facebook and Youtube, and, to increase reach, partnerships were made with other leagues in various states across the country. Results: Due to the sharing of campaigns on various social media, the audience reached was more than 247 thousand accounts, in addition to the audience reached by partner leagues, allowing for greater dissemination of knowledge about trauma prevention to the population, with national reach. Conclusion: Academic trauma leagues can combine with technologies to promote the sharing of trauma prevention information to the population and, indirectly, also assist in the treatment of patients hospitalized for Covid-19 by greater targeting of hospital resources through trauma prevention.