THE IMAGE AS ICONOGRAPHIC GEOTECHNOLOGY (Atena Editora)

Abstract

The images, as iconographic elements, are arranged everywhere where the vision reaches. In an inclusive perspective, the use of assistive technology makes it possible to overcome the lack of visualization, enabling, among other possibilities, the notion or symmetry of iconographic aspects, and the understanding of the world around them. We emphasize that iconography permeates issues that are within the scope of semiotics, which leads us to the need for understanding about signs and how their universe reflects on the perceptive awareness of the images that surround modern society. Thus, we present a discussion about geotechnologies, as a factor beyond machinic, material elements, but above all, those immaterial ones, a reflection of a constancy of human creativity for understanding the world. This way, the article presents a construction that aims to highlight the image as an iconographic geotechnology, which enables and enhances the (re)cognition of the place. In this sense, the composition was based on bibliographic reviews, with theorists who support the basic themes of iconography, semiotics, geotechnology and place, in a web of ideas and concepts that culminate in the initial proposal of the text. Finally, we present a perception of the iconographic elements as well as geotechnological ones, and thus constituted by their immaterial, creative and human aspects, providing the (re)cognition of their lived space, by the subject.