INNOVATION, ADMINISTRATION, ENTREPRENEURSHIP AND ORGANIZATIONAL BEHAVIOR: ANALYSIS OF STRATEGIES FOCUSED ON MICRO AND SMALL BUSINESSES IN THE PARAÍBA VALLEY (MICROREGIONS 1 TO 4) (Atena Editora)

Abstract

Entrepreneurship, Innovation and MSEs or Micro and Small Companies are the themes of this article, subjects already worked on in recent years by the authors. “Entrepreneurship” refers to the search for new opportunities through innovation and creativity, therefore, undertaking how to do something new and different within a market, a company or for society. “Innovation” occurs in the face of managing the component activities of a process of creation, development and improvement of ideas, technologies, manufacturing and marketing of products, manufacturing processes or equipment. “MSEs” are responsible for most of the formal jobs generated in the Brazilian private sector, where about 10 million of them in Brazil are responsible for approximately 30% of the national GDP. Taking into account that: a) Administration (Management Techniques) and Organizational Behavior (and its various formative elements) are “necessary knowledge” for the beginning or resumption of managers in their undertakings towards the objectives and post-pandemic success and, b ) That Entrepreneurship and Innovation go together in the sense of representing pillars for the aforementioned creation, resumption and survival of MSEs, this research aims to elaborate, make available and take advantage of the content of the themes for the interested community (through training, lectures, courses and material instructional), since, in the face of field research (2019-2022), these subjects were considered missing and necessary by several microentrepreneurs. Continuing the research, the authors used mainly the bibliographic, documentary and field methods where, it was intended to collaborate with managers, providing instructional material and training in the Administrative and Behavioral field. It was hoped and achieved, therefore, as a result, to continue the work of generating instruction for MSEs to eat to start or continue in the best possible way in their activities in the Valeparaibana region and adjacent areas.