STRATEGIC PLANNING IN EDUCATION: analysis of a case in a technological universities (Atena Editora)

Abstract

Strategy means leading armies and overcoming enemies. This is the “base” concept of this article and, through it, large and small businesses are raised. There is no known standard strategy or one that works for all institutions, so analyzing institutions that were successful and understanding what works best is an important function of the manager. Strategic planning makes the decision-making process efficient and continuous, enabling the results achieved to be optimized and, in many situations, obstacles are overcome. Education is also an essential concept in this research. Developed over centuries, from its primitive form to its current model, it is understood as a real necessity. D education are conceived Universities, public or private institutions, which form thousands of individuals annually, providing them with employment, income and, above all, knowledge. Connecting the subjects, it is possible to state that the strategy in the educational context must be constantly planned and improved. It must be considered “essential”, since colleges, universities and other Universities are organizations centered on knowledge and consumers of better management techniques. These need to adapt the strategy to its context. Aiming to understand how is the process of elaboration of strategic planning in universities (using as an example of technological universities located in the interior of the state of São Paulo), to multiply consolidated strategies aimed at education in universities, exploratory, descriptive, bibliographical methods were used., documentary and field. With that, as recorded in the final sections, improvements and better results were found in the work of coordinators, teachers and students.