FETISH: NORMAL AND PATHOLOGICAL

Abstract

The presented study resumes the concept of fetishism, from a methodological approach and a documental analysis, highlighting what is considered normal and pathological, not only as a phenomenon of consciousness, but as a possibility of expression of capitalist society based on the abstract labor and in value, money and commodity. The objective of the article was to describe and discuss the fetish, its relations with normality and the pathological, in the sociological context, relating it to psychoanalytic concepts. The method used was the bibliographic review of scientific content available in the databases of Pepsic, SciELO, Google academic and virtual libraries of higher education institutions. The main results obtained in the present work, end up indicating that since the time of Freud the sociological side of narcissism has been highlighted and how this is the psychological counterpart of fetishism, thus forming the typical subjectivity of consumerism. In general terms, it is identified that the capitalist discourse is oriented towards the cancellation of the subjective experience (the experience of lack). The debate on the constitution of alternative subjectivities involves the recognition of a complex dialectic between disidentifications and identifications. It is a question of thinking about the possibility of building emancipatory political identities that, by showing heterogeneities and displacements (the non-totalization of the established order), promote alternative forms of social bonding to the existing ones. For, insofar as the production and radicalization of social antagonisms can be a strategy for an anti-capitalist struggle, it is because they would allow the inscription of faults and fissures in a discourse that is intended to be uncut, global and totalizing. It is concluded that, in this state of affairs, the limit between the normal and the pathological is not inscribed, as it must be based on the sensitivity of the object's body, with regard to its characteristic so that a certain value can be incorporated.