THE ENVIOUS DESIRE: A PERSPECTIVE OF FENCES AND BRIDGES IN THE ACT OF CONSUMPTION (Atena Editora)

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MetadadosDescriçãoIdioma
Autor(es): dc.contributor.authorMUZANY, KAREN-
Data de aceite: dc.date.accessioned2023-01-12T15:05:20Z-
Data de disponibilização: dc.date.available2023-01-12T15:05:20Z-
Data de envio: dc.date.issued2022-11-07-
Fonte: dc.identifier.urihttp://educapes.capes.gov.br/handle/capes/719883-
Resumo: dc.description.abstractThis is a bibliographical reflection about the desires that guide the process of buying goods in social life, having as object the feeling of envy. The envious desire has mechanisms to originate, being indication and identification according to Alberoni (1996). These concepts intertwine in social relationships with the media and people in the social circle, generating a chain of consumption from a specific emotion. However, the whole process is individualistic, creating a competitive and creative perspective that leads to finding the bridge to reach the desire, or even a fence in the consumer culture. Thus, this study proposes to understand these connections between phenomena, in order to outline a probability of exploring these elements within consumer behavior and the settings of the envious perspective in the attributions of value of goods in a consumer society.pt_BR
Idioma: dc.language.isoenpt_BR
Palavras-chave: dc.subjectconsumptionpt_BR
Título: dc.titleTHE ENVIOUS DESIRE: A PERSPECTIVE OF FENCES AND BRIDGES IN THE ACT OF CONSUMPTION (Atena Editora)pt_BR
Tipo de arquivo: dc.typelivro digitalpt_BR
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