The Infodemia paradox in the Brazilian pre-election scenario: Is it always – or only – the press's fault? (Atena Editora)

Abstract

In the text, we try to reflect on the paradox between the belief attributed to the population in disinformation and false information and the relatively high trust in traditional media coverage. It also seeks to discuss the triangulation between the scientific community, the press and society, in which some researchers are often purists in the way they present results, reporting exactly what they found, leaving open the individualized interpretation of the effects. In addition, the reasons for scientific deformities arising from communication difficulties are sought, whether due to technical excesses of researchers, which can generate misunderstandings or lack of dedication on the part of 1 LOPES FILHO, Boanerges Balbino. Federal University of Juiz de Fora, Minas Gerais State. Full Professor, Doctor in Communication and Culture from UFRJ, Brazil, bblopes@ufjf.br journalists who must think carefully about issues raised in the period. The study is characterized by an exploratory condition with literature review, dialogue and debate centered on authors such as Arbex Jr, Avritzer, Braga, Campos Mello, Da Empoli, Kakutani, Mamou, Vasconcellos, Rocha, among others. It aims to stimulate the perception that values ​​two-way actions that can identify the population's desires with objective, precise and clear information, which provide the expansion of channels with adequate messages to better deal with the complexity that involves the health area.