THE POTENTIAL INFLUENCER OF THE COALITION OF ACADEMIC LEAGUES IN PROMOTION OF EXTRATERRITORIAL EXTENSIONIST ACTIONS: BLOOD DONATION CAMPAIGNS AT NATIONAL LEVEL (Atena Editora)

Abstract

Introduction: During the Sars-Cov-2 pandemic, social distancing measures were widely adopted in Brazil, leading to a drop in blood bag stocks in blood centers. In this scenario, academic leagues emerged as a crucial tool in strengthening the relationship between academics and society. Objectives: report the strategies adopted in the promotion of extension actions at the national level and emphasize the role of academic leagues in meeting social needs. Methodology: Campaigns divided into 3 axes were adopted: 1) Holding of a technical-scientific event. 2) Creation of informative posts about blood donation. In generating national impact, support was obtained from institutions and 19 other trauma, surgery and emergency leagues. 3) Blood donation effort that mobilized academics, their families and acquaintances. Results: Documentation in photos, publication and transmission of campaigns with exposure on social networks allowed access to various audiences, reaching an estimated 10,756 accounts in the media, in addition to the mobilization of 30 people who gathered on the day of the blood donation effort. In addition, the organization of the campaign in partnership with other leagues transcended regional borders, culminating in the execution of actions in the states of Espírito Santo, Pará, Ceará and Minas Gerais. Conclusion: Given the above and social needs, the coalition of leagues allows influencing the development of extraterritorial campaigns that overcome geographical barriers and help in health promotion.