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Impression management through social media : impact on the market performance of musicians’ human brands
University of Brasília, Faculty of Economics, Administration, Accounting and Public Policy Management; University of Brasília, Faculty of Economics, Administration, Accounting and Public Policy Management; University of Brasília, Management Department
Porto, Rafael Barreiros; Borges, Carla Peixoto; Dubois, Paulo Gasperin
19-Fev-2024
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